In recent years ,China jewelry industry development gradually accelerated ,more and more a person of noble aspirations through means such as jewelry chain ,to this industry ,to realize their entrepreneurial dreams of nuggets .
However ,China jewelry industry development is still in its infancy ,jewelry chain industry is lack of necessary standard and cultivation .Marketing skills and training system the lack of clearly becomes jewelry practitioners on development road is one of the main obstacles .
; ;a ,China jewelry industry sales form before 2000, our country market is not a real sense of jewelry industry .At the time of the jewelry is associated mainly with furniture ,gifts ,flowers ,bedding and other products were distributed for sale .
After 2000, as China rise, Guangzhou ,Shanghai ,Beijing, the jewelry consumption costs began to rise .So ,in 2000 after some small jewelry store franchise . ; ;large city jewelry marketing trend is :some foreign large Multi-National Corporation value in China jewelry market .
Nearly two years especially since this year ,some large stores have introduced a special jewelry area .Jewelry franchise as well as shopping malls counters are the main two sales channels . ; ;small and medium-sized city of jewelry sales trend : due to income level and other aspects, it still retains the previous sales .
Namely with the flower shop ,gift shop in the form of jewelry sales ,its products are generally more ordinary jewelry ,product quality is low ,but in recent years also gradually toward the big city sales model changes .
; ;in recent years ,the traditional jewelry wholesale has not the main mode ,the terminal leading multi-channel distribution pattern has gradually become the main channel of jewelry industry at the present stage .
At the same time ,brand franchise chain with their scale of operation of the advantages to form a new commercial layout .In 2005, with South Korea jewelry brand landed in China ,its great brand ,price ,management ,service ,promotion ,training ,joined the chain system support and other advantages ,China jewelry industry will change the traditional operation mode ,for the vast number of investors to hatch success to open shop mode, so that in the mainland of China ,small investors has its benefits .
; ;although the current domain change make jewelry distribution to terminal as the dominant ,but the traditional jewelry wholesale markets ,small shops and individual franchise stores and distribution channels ,and the chain of franchise stores, traditional jewelry stores, traditional brand stores ,flagship store ,the main store ,online ordering and other emerging terminal coexist in the same market conditions ,over a period of time will continue to .
; ;two ,China jewelry industry main trend from China jewelry industry development process ,jewelry industry currently in a stable ,rapid development stage .The next 3 to 5 years, with the sustained and rapid economic growth ,as well as people life level unceasing enhancement ,the jewelry industry consumption will be more and more big step forward .
At the same time ,with the development of society ,people ideas continue to evolve, poineering consciousness increases ceaselessly ,people will no longer put money in the bank ,but to the money ,the limited funds to the appreciation of space of jewellery .
Through struggle to realize capital infinite return ,these are bound to the jewelry industry brings a large number of agents and dealers to join channels such as the fn . ; ;at present, jewelry, the basic development trend of concrete can be summarized as follows : ; ;A ,the extension of jewelry .
From previous jewelry and hand decorated ,foot ornaments ,pectoral, package decoration ,decoration ,table decoration ,decorative bed and room decoration ,people pursue in the life each aspect of matching .
; ;B ,jewelry cute and compact trend .Japan and South Korea and the United States in which the cartoon culture plays an important role ,in jewelry ,lovely cartoon image can be seen everywhere, also welcome .
; ;C ,jewelry daily trend .Festivals and personal anniversary rise to importance ,interpersonal symbolic development make jewelry demand quantity and purchase frequency rises considerably .
Mainly in by the constellation ,the couple as the symbol to represent the related accessories sales . ; ;D ,the low-end jewelry development .From the material ,style into the channel ,jewelry civilians tend tendency of popular very prominent .
; ;data from the survey we discover not hard ,quality and cheap is the consumer to choose jewelry two primary considerations .Enhance the low-end jewelry quality ,we should follow the trend of .
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