According to Johnson Matthey's latest release On the contrary, due to the strong support of the economic environment, as well as the consumer of platinum jewelry passion and increase in purchase demand (data from all retailers, consumer purchases remains stable or rising), 2007 platinum jewelry demand rise. Shanghai Gold Exchange data show that, in October 2007, after the rise of the price of platinum, reduce trading volume, but higher than the 2006 purchase platinum purchases.
review the platinum market in 2007, can be described as both opportunities and challenges. Platinum Guild International in 2007 as a long-term commitment to the the platinum market healthy development of the industry organization, based on the needs of industry and consumers, and a series of work, which mainly include:
innovation, a new platinum jewelry boom
wedding market, the association at the end of the year were held in Shanghai, Beijing, Shenzhen and Chengdu, two a world 08 platinum wedding ring series conference, more than 100 media outlets and nearly one hundred fifty manufacturers, retailers in attendance.
for the wedding market Association commissioned in the first half of the internationally famous movie star Zhang Ziyi Miss as platinum Greater China image spokesperson, has also introduced a series of new non-wedding jewelry hot pursuit.
the Beijing 2008 Olympic Games for the first time launched platinum jewelry Souvenirs platinum by the Beijing Olympic Organizing Committee to invoke make commemorative significance platinum wedding ring series Olympic licensed products.
2007 Nian, Platinum Guild International to continue to expand the city limits of market activities and product launch, the second half of the year, the non-wedding series of market activity increased from the original 10 cities to 15 cities, while the wedding series of activities are also 10 cities to 16 cities.
technological breakthroughs, the promotion of platinum-ruthenium alloy
Platinum Guild International Jewellery Fair in Shenzhen in September formally introduced to promote a Pt950 platinum-ruthenium alloy, this alloy technology is widely used in the U.S. and European markets into the Chinese market. The trial of the alloy in the Association designated 15 manufacturers achieved a good response, and also won the National Standardization Committee recognized jewelry.
in-depth training, aurora platinum action
the Platinum Aurora adjustment and expansion, an increase of novel, more easily accepted training practices; expand the scope of training, covering the cities of platinum jewelry sales. Three to more than ten months of December, more than 2,000 salespeople have been trained; contrast has greatly improved efficiency and effectiveness in the past year. The end of 2007, the association on the basis of the initial training, the training of supervisors and management training pilot, and in 2008, based on feedback from the pilot to continue to promote sound. the platinum market prosperity bloom. 2007 in accordance with the Hong Kong Trade Development Council survey of 3,000 adult women in 10 major cities in Mainland China, in Shanghai and Beijing and other major cities, about half the respondents said they had purchased in the past 2 years, platinum jewelry; while talking about future, an average of more than 70% of respondents said they intend to buy platinum jewelry again, the data in Shanghai, Chongqing and Wuhan, more than 80%. Platinum jewelry has gained not only in the Chinese market, and also great potential in the future.
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